About Me
Hello there! I am an aspiring Photographer / Digital Marketer passionate about capturing moments and creating compelling online narratives. Although I am in the early stages of my new professional journey, I am enthusiastic about the intersection of visual storytelling and social media in the dynamic world of the music industry. My mission is to apply my creativity and digital skills to contribute fresh perspectives to music campaigns, helping artists connect with their audiences in meaningful ways. Although I am new to this field, my dedication, adaptability, and love for all things creative make me a promising addition to any music-related project. Let's collaborate and bring your musical vision to life!
Digital Marketing Portfolio
Social Media Certificate by HubSpot
Social Media Campaign for Lords Reign
We created an Instagram Social Media Campaign for the up coming fashion brand Lords Reign. Created by Michael Gowdie, a Torontonian who studied at Toronto Fashion Institute and decided to jump into the industry with his own creations.
Instagram Campaign
Process and Goal:
- First week of the month an announcement about the giveaway will be made.
“Stay tuned we have an exciting announcement.”
-The second week of the month the giveaway will be posted, said post will appear as a pin photo on the business account and it's going to be current until the last day of the month.
-The final step is a IG Live to announce the winners and they will also be posted on the business account.
Campaign Post Previews
Social Media Campaign for TikTok
TikTok Campaign For Murder She Pod
Murder SHe Pod is a made up podcast about true crime. We crated a TikTok campaign for us to revew the metrials (TikTok account does not exist anymore)
- URL: https://www.tiktok.com/@murder.she.pod0?_t=8juv6PkgYw1&_r=1
-Specific: increase viewers
-Measurable: TikTok analytics (1000 views increase per month)
-Achievable: make a video viral to attract followers, 1000 views a month
-Relevant: aligns with the objective of increasing brand awareness
-Timely: monthly
TikTok Posts
For the TikTok videos we worked with a case that happend a few years ago in Mexico
Video 1
Shows information about the suspect a video of some of the finding by the mexican police and information about the victimes.
Video 2
Shows info about the victims and more information about the case
Metrics
Video 1 Metrics
First video was the one with the most views, but surprisingly most viewers were male.
This video was visually attracting and the creepy side of it is what made people watch it.
The video was seen 698 times in a week, and our goal is to reach 1000 viewers in one month.
Video 2 Metrics
The second video on the other side was less successful, as it was seen 183 times.
It is a way for us to know what kind of content attracts people the most, so we can keep creating content in base of what they like to reach our goal.
Cultural Harmony Brand Style Guide
The creation of the Cultural Hrmony style, from the name, font and colors to the logo. Fonts were chosen to reflect the cozy, welcoming, and slightly rustic or vintage ambiance that the coffee, books, and music shop aims to create. The colors evokes a sense of tranquility and serenity while reflecting nature's vitality and renewal and sophistication.Finaly, the logo effectively communicates the shop's multifaceted identity as a coffee place that caters to book enthusiasts and music lovers.
PPCA Campaign Certificate
The certificate reflects the satisfactory completion of the course in PPCA campaigns, with equally satisfactory results.
Leaf Socks PPCA Campaign
This project analyzes keywords and their bits, the company's goals and the goal of the three-month campaign. Likewise, it shows the ads on Google and the landing page.
Fundamentals of Media Reltions Certificate
The course helps us better understand the world of PR and how it mixes with the world of jurnalism. gives us knowledge of how to Receive more responses from journalists andSecure more media placements
Writing Pieces
Disclaimer: the following Pieces were written for a class workshop
Content Structure
La chilakleta
Product Description: Sale of chilaquiles, Mexican food, through a bicycle that serves as a mobile store.
-- The main idea of this business is to help people with little to no time to get this kind of dish that a normal restaurant would take around 30 minutes to prepare and 20 to eat, all in less than 10 minutes in a to-go container.
In my opinion, it would be more effective to advertise the business by implementing a website and PPC campaigns, given the product and target market. La Chilakleta currently relies heavily on social media and Google Maps location for visibility, so I going to use Instagram as the primary digital channel for this assignment.
--Headliners for an Instagram post:
1. Take your friends on a wild ride and experience a whole new way of eating chilaquiles
2. Get ready to discover a variety of delicious flavors that will keep you coming back for more.
3. Get ready to taste the explosion of flavors and feel the kick of spices that will take you on an out-of-this-world gastronomic journey.
--A sub-headline or image: since is an Instagram post I don’t see the need to add a sub-headline to this, But the image that will accompany the post or ad will be of the customers getting their food out of the bicycle and ready-to-eat.
--Points to include in the body copy.
1. Mention of the fact that you don’t have to wait long to get your food hot and ready
2. The taste added to the salsas that accompany the dish
3. Benefits of the business model.
4. Mention the variety of location where you can find bicycle
5. The time you spend waiting for your food
6. And of course, the CTA “Visit one of our branch locations in Leon or CDMX (Mexico)”
Infographic
The following infographic, show information about BMV Books. A second hand bookstore in Toronto and all the products they sell.
"About Us" section on a website
The following peace concited on re-writing the "About Us" section on a local company in toronto. The chosen company is a restaurant call "Casa Mezcal"
About Us Final Copy:
Welcome to Casa Mezcal! We pride ourselves on being the ultimate destination in Toronto for an authentic and immersive taste of Mexico. You won't find anywhere else quite like us!
Come, dine with us, and let your palate embark on a memorable voyage through the authentic flavors of Mexico. Casa Mezcal awaits, promising an extraordinary dining experience that transcends the ordinary. Welcome to Casa Mezcal! We are an immersive oasis in the heart of Toronto that offers an authentic taste of Mexico.
Our restaurant is a vibrant tribute to Mexican culture, traditions, and culinary artistry. Our dedicated team of experts, who hail from diverse regions of Mexico, meticulously craft each dish to ensure an authentic and delightful Mexican dining experience for you.
Join us on a culinary adventure, where each dish tells a story, and every bite celebrates the rich heritage of Mexican cuisine. Our talented chefs create each plate with a genuine passion for their craft, carefully capturing the vibrant and diverse flavors of Mexico. Our menu is a tapestry of regional specialties, showcasing the depth and breadth of Mexican cuisine, from the sizzling streets of Mexico City to the coastal kitchens of Veracruz.
Casa Mezcal invites you to indulge in a culinary experience that will tantalize your taste buds and awaken your senses. Our traditional Mexican flavors are a vibrant reflection of the country's rich culinary heritage, and we take pride in showcasing the best of it. From the spices to the colors, every dish is a journey through Mexico's diverse regions. Whether you're a seasoned lover of Mexican cuisine or a first-timer, we guarantee an unforgettable dining experience that will leave you wanting more. Cuisine or a curious food enthusiast, our culinary journey promises an unparalleled experience.
Join us in our warm and welcoming ambiance, where the spirit of Mexico comes alive through every dish and every detail. Immerse yourself in the lively energy, vibrant decor, and the unmistakable warmth of Mexican hospitality. Casa Mezcal is not just a restaurant; it's a cultural immersion, a culinary celebration, and an invitation.
This piece also consists of serving as editor for someone else's article. The following content is my work as an editor. (Edition work was done with the MS Editor tool)
My Resume
Narda Fuentes
Toronto, Ontario | narda.fuentesl96@gmail.com
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Digital Marketing / Photographer
- Results-oriented Marketer with a strong background in sales and customer support
- Over 6 years of experience in prospecting, cold calling/email, and market research to create compelling and persuasive copy
- Deliver high-quality speech that drives customer engagement and achieves business objectives
- Extensive knowledge of different industries, markets, and consumers, as well as the ability to adapt quickly to be able to effectively carry out any assigned task
- Photographer with basic photoshop and lightroom knowledge.
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WORK EXPERIENCE
Growth Agent Specialist 2022 - 2023
Agent Center Corp., Texas
- Identified and researched potential clients for our services
- Generated a comprehensive list of prospects, to contribute to our sales pipeline
- Harness excellent written and verbal communication skills to craft persuasive cold emails
- Crafted personalized messages to engage potential clients and highlighting the benefits
- Developed effective sales strategies for new products
- Utilize copywriting expertise to create persuasive sales speech, to communicate the value of our service
Sales Support 2021-2022
Crossmotion Logistics S.A. de C.V., Mexico
- Obtained a keen understanding of market trends and consumer behavior to craft persuasive proposals
- Maintained a meticulous attention to detail to ensure that customer rates were updated
-Keep effective communication and coordination with operations and customer service teams
- Harness excellent written and verbal communication skills to craft persuasive cold emails
- Used copywriting expertise to create persuasive service descriptions, sales speech, and emails, that communicated the value of our service
SEO Consultant 2019-2021
Diseño y Optimizacion-Online S.A. de C.V., Leon
-Worked closely with clients to understand their specific needs to develop effective SEO strategies
Conducted comprehensive website audits, keyword research, and competitor analysis to identify areas for improvement and develop customized recommendations
Helped clients enhance their online visibility and drive organic traffic to their websites
Actively engaged in prospecting and sales activities through targeted outreach, cold calling, and email campaigns, effectively communicating the value proposition of our services and convinced prospects to engage in further discussions
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EDUCATION
Diploma in Digital Marketing-Social Media Professional with Co-op In progress
Greystone College, Toronto
Bachelor’s degree nternational Business 2018
DeLaSalle Bajio University, Mexico
ADDITIONAL TRAINING
Digital Marketing Simternship
Stukent 2023
Course digital photography and photoshop 2022
Yo Se Foto, Mexico
Cambridge English Certificate FIRS 2013
DUOLINGO English Certificate 2021
DUOLINGO
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VOLUNTEER EXPERIENCE
- Campaign Coordinator of 25 Club LSBajio, - Mexico
- Summer School Teacher Assistant - Mexico
